Privacy Policy

Last updated: November 2024

1. Introduction

Peak-fjord Ltd ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website peak-fjord.com or use our services.

Please read this privacy policy carefully. By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by all the terms of this privacy policy.

2. Information We Collect

Personal Data

We may collect personal information that you voluntarily provide to us when you:

• Submit a booking enquiry through our forms
• Subscribe to our newsletter
• Contact us via email
• Participate in our hiking tours

This information may include:

• Name and contact details (email address)
• Booking preferences and service selections
• Dietary requirements or health information relevant to your participation
• Emergency contact details

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

• Browser type and version
• Operating system
• IP address
• Pages visited and time spent
• Referring website

3. How We Use Your Information

We use the information we collect for the following purposes:

• To process and manage your booking enquiries
• To communicate with you about your reservations
• To provide you with information about our services
• To improve our website and customer experience
• To comply with legal obligations
• To ensure your safety during hiking activities

4. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contract: Processing necessary for the performance of a contract with you
• Legitimate interests: Processing necessary for our legitimate business interests
• Consent: Where you have given clear consent for us to process your data
• Legal obligation: Processing necessary to comply with the law

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• With service providers who assist in operating our business
• With accommodation providers for multi-day tours
• When required by law or to protect our rights
• In the event of a business transfer or merger

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Booking records are typically retained for seven years following the completion of a tour.

8. Your Rights

Under data protection law, you have the following rights:

• Access: The right to request copies of your personal data
• Rectification: The right to request correction of inaccurate data
• Erasure: The right to request deletion of your data
• Restriction: The right to request restriction of processing
• Portability: The right to request transfer of your data
• Objection: The right to object to processing

To exercise any of these rights, please contact us using the details provided below.

9. Cookies

Our website uses cookies to enhance your browsing experience. For detailed information about the cookies we use and your choices regarding them, please see our Cookie Policy.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any website you visit.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will take steps to delete that information.

12. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us:

Peak-fjord Ltd
47 Hillside Road
Keswick, Cumbria CA12 4DQ
United Kingdom

Email: [email protected]

14. Supervisory Authority

You have the right to lodge a complaint with a supervisory authority if you believe your data protection rights have been violated. In the UK, this is the Information Commissioner's Office (ICO).